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Simon Ogden

Vodka Marketing: Now That’s the Spirit

by Simon Ogden 09.02.2009

I’m fascinated by the Vodka phenomenon. At least, I think it’s a phenomenon, at the very least an impressive case study in the potential of marketing. In an industry that relies heavily on the expected convenience of offering the “martini list”, and in which the ubiquitous Cosmopolitan still retains a tenuous grip as the dominant [...]

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Our Bartenders Can Beat Up Your Bartenders

by Simon Ogden 07.30.2009

I like to think that I am known, where I am known, as a pretty cool cucumber behind the bar. ‘Unflappable’ is the condition I aspire too; I consider Lloyd from the Shining to be a personal hero (as mentioned previously); and I think the only redeemable aspect of the movie Cocktail is the Coughlin’s [...]

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Whiskey Geek Porn: Bourbon Barrel Production

by Simon Ogden 07.16.2009

Jazz and Bourbon are the two great American contributions to world culture. And while they’re pretty loose with what they define as jazz these days, fortunately they’re very precise about what can and cannot be called Bourbon.

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Ready for Our Close-Up?

by Simon Ogden 06.29.2009

It’s amazing to me how infrequently bars and bartenders are used as fodder for storylines in pop culture. If there’s an industry more ripe for dramatic tension, then I’m at a loss to name it. Every bar I’ve ever worked is its own little version of Melrose Place, plus you’ve got an endless supply of [...]

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Make it a Good One

by Simon Ogden 06.19.2009

What’s the most that you would pay for a bottle of booze? Even factoring in conditions like sentimental value of brand or vintage year, and very-special-occasion-gift, what’s the ceiling? 400 bucks? $650? A grand? I personally belong to the typical mid-level-income-no-kids urbanite demographic, and I’ve never met anyone that didn’t think paying $2000 for that [...]

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Empty Seats? Be Your Own Press Agent

by Simon Ogden 06.08.2009

Here we go again. It’s the time of year that divides the bartenders of Vancouver into two opposing camps. Those that work at a bar that happens to feature a patio (and who spend a lot of time hoping they have enough mint on hand to make it through all the relentless mojito orders), and [...]

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Absinthe of Malice

by Simon Ogden 05.26.2009

You know what I love about Absinthe? Besides the delicious bang for your buck, I mean. I love the marketing. Absinthe distributors have found themselves with a perfect storm of sexy imaging and street cred courtesy of the mythological background of their product, and boy-oh-boy are they taking advantage of it. To get the same [...]

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The Tipping Point

by Simon Ogden 05.07.2009

Let’s talk about something we’re not supposed to talk about. The one thing that we in the service industry never, ever talk about with those we term ‘civilians’, yet talk about with each other incessantly. The strange Western cultural phenomenon that rules our very lives, that keeps us from screaming advice on manners into the [...]

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Where do I Stand for a Double?

by Simon Ogden 04.25.2009

Just when I thought I’d heard it all. It seems a new London party trend is trying to exert itself on their pub scene that involves serving drinks as a fine mist released into the air. In the case of this story, the bar is vaporizing Hendrick’s Scottish gin and tonic. Because of its “fresh, [...]

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A Flair for the Dramatic

by Simon Ogden 04.08.2009

Hoo-boy. Here we go.
So I was taking a nice, quiet little stroll amongst the internets the other day, when I tripped over this. A drinks column with the lead line:
Flair bartending is the epitome of bartending.
What do you think, everyone? Should we get into this?

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Remembering the Bread and Butter

by Simon Ogden 03.31.2009

There’s a small cafe on the block between my Skytrain station and work that sells some of the best sausage rolls in the city. I’m a sucker for a good sausage roll, and these are not only light and flaky, but remarkably consistent quality-wise. I know this because I have at least three of them [...]

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Tending Bar Isn’t Rocket Surgery

by Simon Ogden 03.12.2009

There’s a pervasive myth about bartending that I would like very much to dispel. It’s a myth propagated by the myriad of ‘bartending schools’ that dot the landscape of our fair province, beguiling institutions organized by some very smart people who realized that they could make a few bucks off of the minor-celebrity status that [...]

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