by Colter Jones
04.13.2011
Recently Juan Valdez made an appearance in Vancouver in order to promote the new line of Juan Valdez roasted coffees that will be sold at London Drugs. The character of Juan Valdez was created in 1960 by the Federation of Colombian coffee in an effort to bring awareness to the quality of Colombian coffee. The [...]
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by Colter Jones
03.22.2011
The recent Coffee Common project at TED that I was involved with was designed to highlight the entire path that coffee must take in order to reach the consumer through their slogan, “Discover, Harvest, Roast, Grind, Brew, and Sip”. Throughout working at TED and trying to educate people about specialty coffee I found myself straying [...]
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