VCBW 2012

Cocktail Kitchen Series

by Editor on June 30, 2010

Post image for Cocktail Kitchen Series

From the press release:

The Refinery, known for having one of the most innovative cocktail programs in Canada, is now proud to launch a six month interactive and educational competition called “The Cocktail Kitchen Series”. Due to launch on July 8th 2010, “The Cocktail Kitchen Series” aims to promote niche craft cocktail development, through the expertise of Vancouver’s best veteran and up and coming bartenders who have demonstrated creativity and leadership in their craft. Only the true ambassadors to cocktail culture need to read further.

Here is the premise of the program:
Each month, a bartender is paired with a different spirit, and a different country – this will be repeated 4 times a month with a different bartender each Thursday. Guests are invited to come down and experience the interactive teachings of the featured bartender, who will attempt to effectively pair the featured country’s menu, with a set of three cocktails using the featured base spirit. Plus, there’s another spin: the bartenders will shop at The Refinery – it is mandatory that each cocktail include a Refinery house bitters. One week prior their Cocktail Kitchen, the bartender will be able to score 1 oz x 3 types of bitters/vermouths/tinctures available at the Refinery for cocktail testing. The Refinery’s Bitters Program inventory currently sits at 19 types.

Concept & Rules:
With at least one week’s notice, the featured bartender will learn of the menu and spirit to use. The cocktails should showcase the ultimate talent the bartender possesses, and as we all know, each bartender has a different style and niche. Their cocktails will be graded by each guest that participates, up to 30 people. The results are tallied at the end of the month, and the winning bartender will receive an additional money prize, and a chance to compete again the following month. At the end of the 6 month period, the bartender with the most wins gets a trip. Simple as that. This is the longest running competition this city’s ever seen!

Cost:
$30 per guest (Includes tax and gratuity) 28 seats available each week. 7-9 pm each Thursday. Tickets are available through the Refinery by calling 604-687-8001

SCHEDULE:
* July 2010 – Region: CENTRAL AMERICA
* August 2010 – FRANCE * September 2010 – Region: SOUTH EAST ASIA
*October 2010 – ITALY *November 2010 – THE WEST INDIES
*December 2010 – INDIA *January 2011 – Region: EASTERN EUROPE
*January – June 2011 – Countries and Spirits to be determined

JULY BARTENDERS:
July 08, Week 1: LAUREN MOTE (The Refinery)
July 15, Week 2:  COLIN MACDOUGALL (Blue Water Cafe, The Pourhouse)
July 22, Week 3: DAVID BAIN (West Restaurant)
July 29, Week 4: BEN DE CHAMPLAIN (The Refinery, West Restaurant)

In the last year, we have had over 40 articles written about The Refinery and our specialties, above and beyond plain old business listings. We urge you to check out website under “Press” to see for yourself how representing your bar/ restaurant with the Cocktail Kitchen Series at The Refinery is best for business. Each week we will have 2 different media personalities in attendance, as well as a film crew and photographer. The press releases we write are reaching more than the low-hanging fruit of Scout Magazine and Urban Diner for local restaurant industry news. We also do radio segments, TV spots, and reach a broad range of national and international publications, not to mention the persuasive and domineering food and beverage blog industry here and across the globe. As a bartender, this is an excellent avenue to raise your profile in the municipal and national community.

Additionally, if you are a bartender reading this, and wondering how you can get involved, please email Lauren Mote at mote@therefineryvancouver.com. Subject should read: “Cocktail Kitchen Series Bartender” – copy and paste the following into the body of the message, and fill out the questionnaire – we are booking in advance up until January 2011.

Full Name:
Which Bar(s)/Restaurant(s) are you representing?
How long have you been in the Industry?
Please include a short 250-400 word bio about yourself:
What’s your bartending style?
Do you have a preference of which country and spirit you’d like to be paired up with in a perfect world?
Please include a picture of yourself!

{ 5 comments… read them below or add one }

ac July 1, 2010 at 1:18 pm

Did you really just run a press release referring to your own website and its readers as low hanging fruit? Do you read these things before you post them?

paulkamon July 1, 2010 at 4:40 pm

Yes, I read everything that gets published on Urban Diner, and do I think “low hanging fruit” is an insult to myself and the readers of this site? No. Why would I? I think it is pretty obvious that both Scout and UD actively support and promote their respective memberships.

Question Mark July 2, 2010 at 8:27 pm

when one looks up the marketing term(s) low-hanging fruit, it refers to an easy grasp, easy upload, and easy to obtain and easy to understand information. additionally, both urbandiner and scout do a great job of bringing industry news to us on the front lines, and are well known and well respected sources. clearly the phrase is taken out of context by certain readers, however a negative reference is obviously not the intention.

chiquita banna July 12, 2010 at 6:51 pm

stupid low-hanging fruit, always causing problems!

chiquita banana July 12, 2010 at 6:52 pm

banana sorry, stupid ipad’s too!

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