A google of related legal issues turns up suprisingly little – except this excerpt from Eye Magazine: “Most surprisingly, as Laura Murray, an expert on intellectual property at Queen’s University in Ontario, argues, there’s no real grounds for a trademark lawsuit here, unless McDonald’s, for example, can show that Logorama causes confusion in the marketplace (in addition to mayhem in the strip mall).”

Huh. Half the web chatter is convinced this short film is going to get shut down sooner or later – and advise to watch soon before it goes away. But perhaps what is really suprising is how powerful we all think logo’s are – and the resulting self censorship we unwittingly participate in.