Only if you have a thirst for a vaguely Tarantino-esque bit of Ad Busters inspired agit-pop that is. Heavy on food and restaurant brands, it is interesting how much of what keeps us alive is readily identifiable as a corporate property. Or may be not, maybe it’s just a colourful animated short Starring Ronald McDonald. Anyway sit and enjoy.
~KT
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The winners last night said that it took them six and half years to make the short film – and I was convinced it was due to copyright issues. But apparently not – it was a side project that guys from a French graphics house put together in their spare time.
A google of related legal issues turns up suprisingly little – except this excerpt from Eye Magazine: “Most surprisingly, as Laura Murray, an expert on intellectual property at Queen’s University in Ontario, argues, there’s no real grounds for a trademark lawsuit here, unless McDonald’s, for example, can show that Logorama causes confusion in the marketplace (in addition to mayhem in the strip mall).”
Huh. Half the web chatter is convinced this short film is going to get shut down sooner or later – and advise to watch soon before it goes away. But perhaps what is really suprising is how powerful we all think logo’s are – and the resulting self censorship we unwittingly participate in.