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R&B Brewing Co. Introduces Iceholes Celebration Lager

by paulkamon on February 4, 2010

Pseudo right-wing pundit, genius shit-disturber, (and closet Canadian?) Stephen Colbert relentlessly mocks Canada for protecting our host nation advantage at the upcoming 2010 Winter Olympics, labeling us “iceholes”, and what do we do? We make more beer.

Sometimes my long recessed and deeply hidden nationalist button gets dusted off and pushed, and today I will celebrate by doing the most Canadian thing I can do: play hockey and drink beer. Oh Canada, baby!

~ PK

Official Press Release:

Canadians can wreak their revenge against Stephen Colbert in a truly Canadian way

Vancouver BC, February 1, 2010 - For limited release only, Vancouver’s local microbrewery, R&B Brewing Co. introduces Iceholes Celebration Lager in response to the recent “Don’t be an Ice-Hole” campaign against Canada started by Stephen Colbert, of Comedy Central’s Colbert Report. Barry Benson, co-owner of R&B Brewing Co. says, “We are proud syrup-sucking Canadian iceholes. In celebration of our icehole-ish behaviour we have decided to get even rather than get mad. Canadians can wreak their revenge against Stephen Colbert in a truly Canadian way and have a beer.”

R&B Brewing Co. Iceholes Celebration Lager is a medium bodied beer, gold in colour with a spicy aroma. Brewed in the tradition of a European Pilsner, Iceholes Lager has a snappy hop flavour and a clean dry finish creating a truly refreshing beer. Iceholes Celebration Lager will be available in 650ml bottles for a limited time only starting February 2, 2010.  Consumers can purchase the specialty beer at independent beer stores and local Vancouver restaurants during the month of February.

Visit www.r-and-b.com.

{ 2 comments… read them below or add one }

lauren mote February 4, 2010 at 1:44 pm

available at the refinery! along with all the other random 20 some beers on the list…. delicious!

kate thompson February 4, 2010 at 7:03 pm

brilliant, love how you turned the name around

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