The CBC reports on a publicity stunt by U.K. publishing house Kraken Opus, better known for their quick turnaround times on tribute books for recently deceased celebrities to publish a book on wine priced at 1.12 million dollars. The catch is the square meter tome will be accompanied by a half dozen bottles from the 100 best wineries in the world.
The article goes on to claim that 25 of the eventual print run of 100 have already been pre-ordered. Bullshit. How dumb do they figure we are? As dumb as the reporter at the CBC that fell for the story? The biggest hint that it’s vapour-ware? The reference to the assuredly fictitious organization “The United Nations of Wine.” Plus it works out to over eighteen hundred bucks a bottle, which is grossly overpriced for almost any wine on release. It’s a giant publicity stunt, so hold off with your library jokes and remainder bin at Chapters gags.
You know an abridged version will be available for three easy payments of $49.00. As they say on Mythbusters, this myth is busted.
~KT
{ 4 comments… read them below or add one }
You actually get 600 bottles (6 of each wine) but still not worth 1 million dollars
Yeah, 600 divided by 1.12 million is $1866- each bottle.
I’m guessing they will not be giving you bottles of 1961 Bordeaux or Grange. -)
Talking of rip-off wines-read the’ Billionaire’s Vinegar’.These ones seem cheap compared to all the fake old wines out there!!! Any way its a great read.